Industry Publications and Websites

Resources

• Adweek: A leading source of news for marketing, media, and advertising professionals. Visit Website
• Digiday: Provides insight on digital marketing with a focus on the future of the industry. Visit Website

Professional Organizations

Resources

• American Marketing Association: Offers resources and networking for marketing professionals. Visit Website
• Interactive Advertising Bureau (IAB): Advocates for the digital advertising industry by developing industry standards and conducting research. Visit Website

Tools and Software

Resources

• Google Analytics: A free tool that tracks and reports website traffic, providing insights into audience behavior. Visit Website
• HubSpot: An all-in-one marketing platform that offers tools for SEO, social media, email marketing, and more. Visit Website
• SEMrush: A comprehensive tool for improving online visibility and discovering marketing insights. Visit Website

Educational Resources

Resources

• Google Digital Garage: Free online courses on digital marketing, including data and tech. Visit Website
• Coursera Digital Marketing Specialization: Offers courses on digital marketing strategies taught by industry experts. Visit Website

Community Forums and Support

Resources

• Digital Point Forums: A community where users discuss all aspects of digital marketing, SEO, and advertising strategies. Visit Website
• Warrior Forum: A forum for digital marketers to discuss strategies and share insights. Visit Website

Industry Standards and Guidelines

Resources

• The Coalition for Better Ads: Provides standards for improving users’ experiences with online advertising. Visit Website
• General Data Protection Regulation (GDPR) Compliance Guide: Offers guidelines for digital advertising under the GDPR. Visit Website